ABTMM was nominated as Brand Ambassador of Swachch Bharat Abhiyan by Hon. Mridula Sinha, then Governor of Goa in the year 2017. The organization has been actively participating since this nomination.

The projects undertaken :

Plastic Free Week : On the occasion of World Cancer Day 1st February to 7th February

Perpetual Project of “Say No to Plastic”

  • Many lavatories were constructed in public places and various sessions on cleanliness were conducted amongst students of various schools in order to inculcate the essence of cleanliness from the stage of adolescence.

  • Sanitary health awareness program provides Sanitary Napkin Crushers in various schools and public places.

  • Kitchen waste convertor machine were installed for villages in order to convert kitchen waste into manure.

  • Countless Dustbins were installed in public places.

  • A song “Swachch Ho Pyaara Hindustan” written by then Sadvhi Pramukha Kanakprabha Ji was musically composed and made available as a caller tune. This song was installed at several dust bin trolleys.

  • Eco Friendly Diwali campaign is carried out a month prior to every Diwali where message to stop bursting crackers is spread at Schools, Malls and other such public places.

  • ABTMM launched a ‘Nirmaan – A small step towards cleanliness’ wherein local schools were contacted and knowledge was imparted on topics like Road, Railways, School, House, Body and Mental cleanliness.

  • Project ‘Nirmaan’ is now actively functioning in 300+ schools nationwide.

Stronger Women... Stronger World


Smt. Sarita Daga (National President)

Smt. Nitu Ostwal(General Secretary)

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